And, granted, the two could just be the "one-off" tracks that don't really flow with the album's overall premise.
The latter are, without a doubt, true to the formula she's presented throughout her career. It feels like she's trying to lure all of us in with the honesty of "Chained to the Rhythm," only to force us to digest the absurdity of tracks like "Swish Swish" and "Bon Appétit." As she told Vogue, the visuals for the track showcase "the addiction we get from posting and curating our lives on social media to look like they’re perfect, when they’re not." And I think she totally nailed this with the music video.īut if "Chained to the Rhythm" falls under Perry's "purposeful pop" mission, then where exactly do "Swish Swish" and "Bon Appétit" lie? Because, as it stands, I'm not seeing how the two fit under her less poppy, more real sound. I dig the "let's break the mold" message, and the beat is pretty catchy. She introduced fans to the new sound with her single "Chained to the Rhythm." I have to say, it's not half bad. Now I want to be the queen of subtext- which is a cousin to innuendo, but it’s got more purpose." I used to be the queen of innuendo, everything done with a wink. When explaining exactly what "purposeful pop" means, Perry told Vogue, "I’ve seen behind the curtain, and I can’t go back. And by that I mean she's just going along with what she thinks is trendy. This leads me to believe that Perry branding her new sound for Witness as "purposeful pop" could just be clickbait. Now, if you're anything like me, you're probably wondering, what is "purposeful pop"? With tracks like "Bon Appétit," which is going to be featured on the upcoming LP, it looks like Perry is honing in on her usual Top 40 spot and hasn't set out to awaken the masses. In recent interviews, the "Swish Swish" singer explained how she wants to take on a new "purposeful pop" sound with her new music.
Except during early promotion, she kept quoting the song's lyrics when talking about Swift, talking “karma” during a “Carpool Karaoke“ segment with James Corden that was somehow all about Taylor, and telling Entertainment Weekly, just after getting into “Bad Blood,“ that no one should “come for me.Katy Perry is planning to go more edgy with her new album Witness, set to be released on June 9. “Funny my name keeps comin' outcho mouth / 'Cause I stay winning” could apply to anyone. After the many false starts and pitfalls that the artist has encountered in recent months, Perry appears to finally be in control of her own narrative.Īsked by Morales about the track “Swish, Swish,“ which was widely interpreted as a dig at Swift, Perry went back to the line she had about the song in the beginning: “It’s not about anyone in particular, and I’ve said that on the record.” True enough: the lyrics do remain pretty vague throughout. and now, in an interview on the Today show, finally put it to rest on her own terms. In 2014, Taylor Swift released the song “Bad Blood,” and told Rolling Stone that it was about another female artist with whom she was “straight up enemies.” As has become abundantly clear in the time since, she was talking about Katy Perry, whose new album, Witness, has become an opportunity to bring up the feud again and again.
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